Gold Rush

 Nate “Richezz” Ford, Jr. has taken part of the music industry by storm through his zeal and dedication. CEO of All World Music Group and Richezz Touch Promotions, Assistant to Sony RCA Entertainment and General Manager of the Intern Showcase are just some of the many titles that Nate effortlessly carries. Through his love for all music, he never neglects his relationship to Hip Hop and through a powerful interview he demonstrated how he stood as an ambassador for the entity.

Nate was born and raised in Queens, NY, where music was rooted in him at a young age. Nate attributed much of his industry success to his parents. His mother, Laurie Kingsberry, implanted a love for music through her singing and even raising Nate in the church, in which he began to play the drums at the age of seven until he left for college. His father’s drive and passion was contagious and it was inevitable that his son would catch it. With these two seeds planted, Nate flourished into an all-around growing businessman in music and Hip Hop.

From high school to college he put his passion for music on the backseat while he became a rising football star. However, when Nate entered his junior year at Pace University he realized football was coming to an end and that it was time to hone in on his passion for music. In 2010, All World Music Group was established and it blossomed right away, opening shows for J Cole, Fabolous, Miguel, Gym Class Heroes, etc. By January 2011, Richezz Touch Promotions was born. This lifestyle promotions/marketing company began with the release of artist, Sto’mac’s mixtape To Infinity and Beyond. With 10,000 downloads, this project introduced Nate to the marketing and promotions aspect of the industry, establishing a company that focuses on unsigned projects and putting a “major label” effect on such projects.

Nate stands as an individual actively involved in the life of unsigned artists through the realm of Hip Hop, so it was only right to ask where he saw Hip Hop in years to come. In the coming years, Nate believed that this phenomenon would see a serious resurgence of New York City Hip Hop. A compelling statement because it showed the circular narrative of Hip Hop; how it was birthed in Bronx, NY, expanded globally but in years you would possibly see a resurgence of its roots.

Closing his interview, I asked to describe Hip Hop in one word and Nate boldly chose expression. “Hip Hop is the expression of all things. It expresses one's creative attitude, demeanor, style, wit, etc". Nate and I further discussed Hip Hop as a true art form and its "power to change the world".

Beyond the Lyrics thanks Nate “Richezz” Ford, Jr. for taking what he had, establishing growing companies and exemplifying the expression of Hip Hop; the very expression that he took to give life to unsigned artists in order for them to tell their story while empowering others.

Follow Nate and his amazing brands via Twitter --> @MrRichezz, @AllWorldStudios and @RichezzTOUCH.