The Tanning Effect

Steve Stoute, global brand mogul, started in the industry at an executive of numerous labels consulting artists like Nas and Mary J. Blidge. As President of Urban Music for Sony Music Entertainment, prior to joining Interscope, Stoute diligently worked to launch the musical careers of such artists. With making his impact, Stoute never stopped there.

Stoute worked with Carols Daughter, forming a board of investors filled with artists that highly influenced the culture of Hip Hop. Stoute is also CCO of Translation Consultation & Brand Imaging, a full-service ad agency and by 2010 he was recognized as "Innovator of the Year" at the ADCOLOR Awards Ceremony for his timeless impact in advertising, marketing and the media industries.

Steve Stoute utilized his love for the culture of Hip Hop to make a global impact through other markets. Stoute's career is the definition of "tanning" that he so very candidly talks about in his new book The Tanning of America: How Hip Hop Created A Culture That Rewrote the Rules of the New Economy, which was released on September 8, 2011. From September until now, Steve Stoute has been going from events to colleges talking of this book and what "Tanning of America" really is. Steve Stoute even sat down with artists beginning a new web series "The Tanning Effect" and explains tanning, "a force that went beyond musical boundaries into the psyche of young America". In his very first episode of this web series, Stoute conducts an exclusive interview with Jay Z. In the very beginning of the interview, Stoute talks about Watch the Throne, it becoming #1 in 23 countries and how that showed the globalization of such an esteemed culture. Jay Z powerfully says, "Hip Hop was this young, youth music that did not have those boundaries outside of America".

Check out the Interview here and stay up-to-date as we continue to follow Steve Stoute's new web series and his telling experience of "The Tanning Effect".

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